An explain article
Presentation design and brand: How good design creates desirability and trust
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Brand Desirability
Show me your slides and I'll tell you who you are?! Certainly, a car manufacturer shows cars on its presentation slides. A household appliance manufacturer shows household appliances. A sports equipment manufacturer naturally shows sports items.
In the latter case, we have been supporting our client adidas since 2012 and in these six years, we have been able to handle a considerable amount of slides. During this time, a presentation culture and presentation level have been established that are second to none. Death by PowerPoint? Fortunately, not! About 80 percent of the presentations we support are intended for internal communication. All the more important that they best support communication!
It's about the same question as always: What’s the purpose of this presentation?
In addition to this, the question is allowed: What’s the purpose of your company?
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An external goal of adidas is to increase brand desirability. To experience the power of sports in the best possible way, to benefit from it - adidas wants to inspire people to do that. That's what drives them. More than 40,000 people at adidas work towards this goal every day and give their best.
Understanding that this applies not only to the consumer but also to the people who work for this brand changes communication and dealing with presentations. We experience this in this collaboration every day and we are convinced of it!