An explain article

For over 25 years, abcr has specialized in sourcing chemicals for science, research, and industry. The current range of products from the Karlsruhe company includes more than 250,000 items.

In collaboration with the abcr marketing department, explain developed the new company presentation, as well as the new PowerPoint template, slide library, and a user guide.

"Good chemistry" should become a lived practice for abcr even in presentation development. User-friendly slides – functional and quickly created. explain began with the development and configuration of the future PowerPoint template.

Bringing the brand into the grid

What works on websites, brochures, and the like doesn't necessarily lead to the expected result in PowerPoint. Therefore, at the start of comprehensive brand communication, the evaluation of already existing communication tools was essential. What defines the style, and which functional design tools does a user need in PowerPoint?

With a clear brand image in mind, several rough concepts were created based on the corporate design guidelines. However, looking beyond the confines of strict company policies was also rewarding, as these are typically only inadequately formulated for PowerPoint. This resulted in new opportunities for establishing the brand in PowerPoint.

If content is king – usability is queen

User-friendly PowerPoint templates have long been more than just a "nice-to-have" in companies, but are still the cherry on top. Therefore, in the graphic and technical development, explain places high value on tailoring the templates to the requirements and content of future users.

Therefore, a PowerPoint template was developed that includes two different master templates. One for presenting complex chemical structures and facts in a clean and reduced look, as well as a high-contrast variant for the imagery work of the marketing team.

Both rely on the same basic design elements and cover the required functionalities within their lines.

Systematic creativity through effective layouts

So that style-defining slides can later be supplemented independently, an extensive slide pool of already predefined sample slides including explanatory texts supports the Power-Point template. This includes slide types such as diagrams, tables, schematics, processes, roadmaps, title slides, shapes, icon sets, individual standard slides, but also slides with embedded video backgrounds, which can be quickly and effectively used in the presentation of strategies, calculations, and image-shaping messages. Today, the new PowerPoint template not only forms the basic framework for communication from abcr, but in connection with the associated finesse, it provides massive time savings, impressive slides, and a consistent internal and external presentation.