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FG FINANCESAn explain project case for employer communication, event presentation, and speaker training.
Positioning Brand relaunch Employer branding Event design
FG Finanz-Service is an independent financial services company.
explain sharpened their communication for acquiring new sales employees and translated it into a presence that evokes emotions, builds trust, and convinces as a professional perspective.
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For FG Finanz-Service, we strategically advanced the communication for acquiring new agents and clarified their role as a professional perspective. The focus was on sharpening their profile: moving away from a classic recruiting event to a convincing presence that makes attitude, consulting understanding, and entrepreneurial opportunities tangible.
In close alignment with management and marketing, positioning, tonality, dramaturgy, and visual language were systematically rethought. From this, a consistent communication and design system for the entire event was developed. Over 200 slides were content and visually revised to transform individual presentations into a cohesive appearance with a clear line, modern impact, and recognizable brand image.
The result: A professional event appearance that positions FG Finanz-Service as a strong professional perspective for new agents.
Repositioning
What made FG Finanz-Service special as an employer was already present, but not clearly visible. Together, we identified the strengths, attitude, and identity of the brand and developed an employer communication that today presents itself much clearer, modern, and differentiated.
Design language
The new career day should not only feel different but also look visibly different. Therefore, we developed an independent design language that connects content, presentations, and atmosphere into a consistent brand experience.
Event presentation
Individual presentations became a cohesive appearance. Together with management and subject matter experts, presentations were created that are content-wise and visually coordinated. Clearly structured, understandably told, and consistently thought out from the employer brand perspective.
Speaker training sessions
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To make this new orientation not only visible on the slides, we also supported the people on stage. Two explain trainers worked on-site with management and subject matter experts on impact, comprehensibility, storyline, and presentation style.
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