DorfjungsAn explain project case for positioning, storytelling, and presentation.
Brand Development Branding Corporate Identity Positioning Portfolio Development Storytelling Presentation
The Dorfjungs are a Digital First Design Agency.
explain sharpened their positioning and turned their unusual story into a narrative that stands out in sales, remains memorable, and excites.
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For the Dorfjungs, we strategically further developed the brand and more clearly defined their role in the digital space. The focus was on consciously strengthening their consulting profile: moving away from the perception as a website construction company to navigators and architects of digital ideas that provide brands with guidance, structure possibilities, and make digital directions tangible.
In joint workshops and calls, positioning, portfolio, process, and story were systematically refined. This resulted in a clearer service model in which exploration, ideation, and prototyping become visible as central elements of the Dorfjungs. Implementation remains part of the offering, but not as the actual core. It complements the process where a strong idea is to become a digital product, a platform, or a concrete touchpoint.
The result: One of the most extraordinary sales and corporate presentations that explain has ever developed.
A PowerPoint presentation like a Pixar production.
Communication consulting and brand development
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CI & Positioning
The Dorfjungs have been positioned as consulting navigators of a digital world, not just a pure implementation agency. Their strength lies in orientation, idea architecture, and translating digital possibilities into clear directions.
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Portfolio & Products
The portfolio was expanded with new consulting components like an Exploration Workshop and structured more clearly. Exploration, ideation, and prototyping now form the core of the offering, complemented by implementation when it logically follows.
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Story & Presentation
The story of the Dorfjungs was further developed into a sales narrative format with Pixar-like design. In this way, it beautifully connects origin and attitude with a clear explanation of the services and becomes an effective tool in sales.
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"Stronger than a classic sales pitch by miles."
"The explain crew understood us right away and excellently captured our unusual story. In sales meetings, we regularly stand out with it, remain memorable, and truly manage to excite our counterparts for us. The result is far superior to a classic, dusty sales pitch."
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