An explain article
Professional Event Presentations: How Companies Bring Messages to the Stage
)
Events are more popular than ever. According to Statista, three million congresses, conferences, fairs, and corporate events were held in Germany alone in 2016. 2018 will surely close with a similarly impressive result. Not only is the number of events steadily increasing, but the expectations of the event participants are also higher than ever.
At the top of the wish list are personal addresses, interactive knowledge transfer, and good entertainment in an original and atmospheric setup. Guests no longer want to just consume but experience.
To achieve this, common event formats are being changed and comprehensive brand experiences are being created. It is no longer sufficient to hang trusses with lighting fixtures and think that this will create a dense atmosphere. Today, we must do more, recognize the diversity of new technical possibilities, and use them strategically.
The challenge is to keep the overview and decide which new technology has the potential for live communication and which is merely a gadget.
)
We must think and plan interdisciplinarily.
The designed space and the media used should be viewed in conjunction and work as a unit. From the interplay of decorative construction, conventional event technology, and innovative technologies arises something special that attracts attention, evokes emotions, and carries the main theme of the event.
An example of this connection is "electric paint." With this paint, a conventional trade fair wall becomes an unusual touch display. The touchpoints are painted onto the wall and trigger the image projected onto the wall when touched. The paint can be overprinted, setting no limits to the graphic design of the touchpoints. Similarly, a painted light switch can turn the lighting at the booth on and off or trigger other actions.
Another extraordinary combination of technology and architecture is offered by an LED wall, in front of which a concrete-look cladding is placed. When the LED wall is off, the viewer sees only a concrete wall. As soon as content is played, it shines through the cladding and transforms the wall into a living media surface that works in contrast to projections even in daylight.