An explain article

A company is only credible if the numbers and strategy behind it are correct – at least for investors. Specifically at the corporate level, investors clearly focus on this. Nevertheless, the story and emotionality surrounding a company's products are equally important. All of this ultimately comes together in a presentation at the end of the day.

Adidas has more than understood this by now! The “adidas Investor Day” takes place approximately every two years. There, numbers, data, and facts are presented to the press, analysts, and investors. It's about the company's current status and future strategic goals. An important milestone, because: Since the realignment of strategic goals in 2015 and their communication (during the 2015 Investor Day), the value of adidas shares has more than doubled in two years – with a rising tendency.

Sport has the power to change lives

– adidas is convinced of this. To experience the power of sports in the best possible way, to benefit from it – adidas wants to inspire people towards this. This drives them. This conviction is important for the listener, who is not only an analyst and investor but also a consumer and someone who wants to recognize quality, aesthetics, innovations, trends, and potential in a brand and its products.

We at explain have been supporting adidas for several years now.

The storyline, imagery, and speaker texts for the Investor Day are conceived and created with great effort. It is a very sensitive project because the speaker texts and presentations can be accessed anytime on the adidas website afterward. It's essentially a unique opportunity to convince and document, as the spoken words are printed in the press.

Our task is to transform the spoken word into vivid images. We maintain the quality and guidelines of the brand, so that the visual language of the presentations matches the visual language of the brand's external representation.

A very dynamic process at a high level, which continues until the last minute to ensure that no detail is forgotten.

We believe that great presentations can move markets. In just one presentation, the speaker's personality, his conviction and passion, the quality of a company, and ultimately also the credibility of a strategy come together. Each of these elements is immensely important because, in the end, it's about the decisive question: Am I convinced as a listener or not?