A explain article

When it comes to the content of a presentation, at first glance it's hard to define new trends. The framework of a presentation, the rhetoric, has been working according to the same scheme for over 2,000 years. Plausible arguments or a comprehensible structure never go out of style. In the staging of the content, however, there is always something new to discover. This year, various trends from the advertising industry will accompany us.

Nobody’s perfect!

The new authenticity deals with the quirks of society and also frankly addresses unpleasant topics. It's no longer about maintaining the illusion of a perfect world. Rather, mistakes and problems are put on display, we learn from them and report about them. This open and honest communication culture is also arriving in presentations. Use stories of failure and people will believe your story of success. Tell about the problems you have faced and people will trust that you know the solution. Honesty as a simple way to success.

A little extra, perhaps?

When venturing to the checkout in German supermarkets, you increasingly come across content marketing in its most appetizing form. Free customer magazines like "Mit Liebe" or "Frisch & Gut" are on the rise – customer loyalty, after all, goes through the stomach. But while diligent samples were previously distributed at the sausage and cheese counters, today we mostly rely on intellectual tidbits. For presentations, this means that increasingly informative, entertaining or educational content is being added, which offers added value regardless of the product. After all, the customer is king.

To each their own…

Personalized advertising is the "Big Brother" of content marketing and ensures that we feel observed and evaluated with every click on the internet. Even if the personalized ads sometimes miss the mark, we can still learn something from them: We should not view our target audience as a uniform entity. Rather, we need to recognize the numerous facets in presentations and address them specifically. Modular presentation concepts allow for individualized addressing of diverse needs.